Why is Volkswagen of America much slower bringing new models?
So for the past two generation golfs and jettas, VW of America waited more than a year to start selling newer models in America after it went on sale in the EU, or rest of popular countries. Can anybody answer why this is even possible?
I mean anybody look up what’s out there in the world by going online, and if the new-looking, all brand-new hardare vehicles out there in the rest of countries already, don’t they lose sales of current models significantly?
As a customer, I see this kind of lateness as to play dumb with American customers like we don’t know what’s new out there, and they are trying to make as much profit as they can with older models with better profit margin.
From the VW side, their argument might be it takes that long to conform with American emissions and safety regulations, then why all the other auto manufacturer is much quicker introducing their new models to the American market?(especially Japanese auto companies like Lexus and Subaru)
Volkswagen is into perfecting the model not replacing and changing. Their theory is people want a better car and not another look with the same problem.
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